For situations where there are several markets for a product with different profit/cost structures, an economic variables sampling plan is developed for determining the market to ship the lots to. It is assumed that the quality characteristic X is normally distributed with known variability and unknown mean having a normal prior distribution. Profit models are constructed which involve four profit/cost components ; profit from a conforming item, inspection cost, replacement cost, and cost from an accepted nonconforming item. Methods of finding optimal sampling plan are presented and a numerical example is given.