We have developed new techniques to measure the magnetization and coercivity of a uniaxial magnetic material using a torque magnetometer. The magnetization could be measured from the slope of the linear region in a plot of the torque ${ au}/H$ versus the applied field H, when the direction of the applied field was normal to the uniaxial orientation. While, the coercivity could be obtained by taking the value of applied field where the torque was zero, when the direction of the applied field was $(180+{delta})$ degrees from the uniaxial orientation. The techniques were applied to determine the magnetizations and coercivities of several Co /Pd multilayer thin films and the results were confirmed to be similar within a 2 % difference to those obtained by a vibrating sample magnetometer.