A psychophysical measurement technique called "magnitude estimation" was used to evaluate several interior design alternatives for a high speed train. Pas- senger activity, seat direction, and passenger age were manipulated by using a three factor within-subjects experimental design. During the experiment, two dependent measures, a line length and a numerical estimate for each alternative design were collected to validate the experimental procedures. The results showed that pasnger seats arranged in the same direction as the running direction of the train was favored nine times more than the opposite. Also, the subjects preferred listening to music in a coach train to the other activities such as reading newspaper, watching a movie, and resting. This paper demonstrates that a psychophysical technique can be sued in the design of a development process, especially when it is difficult to quantify design variables such as subjective opinion or preference, etc.