In this study, potential Communication Satellite Application Services (CSASs) that are suitable for our communication environment have been identified through a detailed analysis of the CSASs offered in advanced countries. The existing demand forecast based on the defined CSAS category has been improved, and the transponder assignment policy has also been recommended. Managerial problems rather than technical ones for KOREASAT project have mainly been addressed and tackled in this study. For the successful implementation of the domestic communication satellite system, these two problems should be solved simultaneously. Therefore, future research that includes technical as well as managerial issues is expected to come out soon.