This Paper deals with the experimental study of the axisymmetric air jet impinging vertically on the flat heating surface with and without swirl. The purpose of this study is to investigate the characteristics of flow, augmentation of heat transfer rate, turbulent intensity, and the comparison of heat transfer rate, the optimal swirling condition about the swirl and nonswirl axisymmetric air jet. In order to augment the heat transfer on the flat heating surface without introducing any additional power, the technique used in the present work was placement of twisted tape inserted pipe in front of the nozzle exit in order to make a swirl. The effect of swirl degree is investigated in case of S=0., 0.056, 0.111, 0.222 and the velocity of the jet was 14, 20, 26, 32, 38, 44m/s. The distance between the nozle exit and the stagnation point on the impinging plate was the H/D=$1{sim}14$. In order to analyze of the flow structure which increase heat transfer, the velocity and the turbulent intensity of the axisymmetric jet was measured by a hot wire anemometer according to the swirl number and H/D.