The aim of this study was to inspect the change of the evaluation scores of the clothing according to the numbers of simple exposure. Two cuts of slides representing a 29-years old female figure clothed either in formal suits or in casual were shown to 41 college female students majoring in clothing and textiles. Questionnaire consisted of 9-point bipolar semantic differentials was given out at 1, 3, 5, 7, 9 times of slide exposure. Results were : 1. The evaluation score was the highest after 3 times of exposure . At after 5 times of exposures the score decreased abruptly and increased slightly thereafter. 2. Th evaluation score of the formal suit was higher at the first exposure , but the casual acquired higher score after 3 times of exposure and maintained the superiority thereon. 3. The final score of evaluation of clothing was most similar with the score of after-7-times of exposure, but was almost similar with that of after -5-times of exposure.