In consumer behavior, money and time have been considered as two important resources as purchase means. Money was treated as an important research variable, but time resource was neglected as an input variable due to lack of well-defined concept and complexity of its nature. Nontheless as industralization and urbanization progress, the importance of time has in- creased. The main objective of this study was to suggest framework of time and time research methodology in clothing and textiles field. This study reviewed both theoretical and empirical research which were performed in diverse research fields. It was suggested that time facotrs, (eg. point, interval, span), should be defined to each decision process as needed, and theoretical frame should be developed accordingly. Time pressure should be included in future for more reliable survey Finally, since clothing can be a personal object, the subjective feeling and environmental factors scold be considered in research.