The alignment of Sr-ferrite magnetic powders, which is usually related to the fluidity and the applied magnetic field, is investicated in the anisotropic Sr-ferrite / resin-bonded permanent magnets. The magnetic powder alignment is observed to increase with the applied magnetic field and the fluidity which is a function of molding temperature and powder packing ratio. The best magnetic powder alignment is achieved at the following conditions; Sr-ferrite packing ratio of 56vol%, apparent viscosity of about 3000 poise in $1000sec^{-1}$ shear rate, and applied magnetic field of about 5kOe. The degree of preferred orientation of the magnetic powders in the field direction, as determined by the dc hysterisis graphs, is 84~85% (0.84~0.85). This result is in agreement with the value of 0.85 obtained by the X-ray experiments in the $2{ heta}$ range of ${23~40}^0$. The best magnetic properties obtained are:2.2kG of remanent flux density, 2.2MGOe of maximum energy product.