The rheological properties of Korean white gruel at various concentrations (4-7%) and temperatures (30-60$^{circ}C$) were investigated. The rheological behavior of Korean white gruel was evaluated by Herschel-Bulkley equation and showed typical Bingham psedoplastic behavior with yield stress. Flow behavior index was increased at over 5％ of rice content. Consistency index was increased by the increase of concentration of rice. But, measuring temperature was not effected in the flow behavior index and consistency index. Yield stress was increased by the incerase of concentration of rice and the decrease of measuring temperature. The activation energy of flow of Korean gruel increased from 7.646 to 32.949${ imes}$10/Sup 6/ J/Kg$.$ mole by increasing concentration from 4％ to 7％. As the temperature increased from 30$^{circ}C$ to 60$^{circ}C$, B-value decresed from 1.214 to 0.947 Flow behavior index and consistency index was reduced during storage.