- 예측 지원 시스템과 그래프 피드백 응용의 효과성
- The Effectiveness of Graphical Feedback in Forecasting Support Systems
- ㆍ 저자명
- 임좌상,정충영,Im. Jwa-Sang,Jeong. Chung-Yeong
- ㆍ 간행물명
- 경영정보학연구
- ㆍ 권/호정보
- 1995년|5권 1호|pp.164-185 (22 pages)
- ㆍ 발행정보
- 한국경영정보학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
A considerable number of empirical studies have been conducted into the impact of graphical presentation of information on decision making performance. Very limited attention has been, however, devoted to the role of graphs as a means of delivering feedback. This paper investigated this issue by varying the presentation formats of outcome feedback in time series forecasting contexts. It was found that overall feedback was not decision-effective. Even enlarged and more salient feedback was of little value to overcome the conservative behavior. The results doubted the efficacy of graphical feedback in the design of EIS/DSS. Feedback did not appear to be a simple mechanism and further research is required to investigate its cognitive processes.