A design method of fuzzy modeling is presented for the model identification of route choice of traffic problems.The proposed fuzzy modeling implements system structure and parameter identification in the eficient form of""IF..., THEN-.."", using the theories of optimization theory, linguistic fuzzy implication rules. Three kinds ofmethod for fuzzy modeling presented in this paper include simplified inference (type I), linear inference (type 21,and proposed modified-linear inference (type 3). The fuzzy inference method are utilized to develop the routechoice model in terms of accurate estimation and precise description of human travel behavior. In order to identifypremise structure and parameter of fuzzy implication rules, improved complex method is used and the least squaremethod is utilized for the identification of optimum consequence parameters. Data for route choice of trafficproblems are used to evaluate the performance of the proposed fuzzy modeling. The results show that the proposedmethod can produce the fuzzy model with higher accuracy than previous other studies -BL(binary logic) model,B(production system) model, FL(fuzzy logic) model, NN(neura1 network) model, and FNNs (fuzzy-neuralnetworks) model -.fuzzy-neural networks) model -.