A selective coding scheme is proposed that describes a method for coding image sequences distinguishing bits between background and target region. The suggested method initially estimates global motion parameters and local motion vectors. Then segmentation is performed with a hierarchical clustering scheme and a quadtree algorithm in order to divide the processing image into the backgraound and target region. Finally image coding is done by assigning more bits to the target region and less bits to background so that the target region may be reconstructed with high quality. Simulations show that the suggested algorithm performs well especially in the circumstances where background changes and target regionis small enough compared with that of background.