- 병원의 전략경영과정
- Strategic Management Process in Hospitals
- ㆍ 저자명
- 이기효,Lee. Key-Hyo
- ㆍ 간행물명
- 병원경영학회지
- ㆍ 권/호정보
- 1996년|1권 1호|pp.203-247 (45 pages)
- ㆍ 발행정보
- 한국병원경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This article reviews the art and practice of strategic management process in hospitals today, in order to help hospital administrators for managing strategic management system in their hospitals. The strategic management process model in this article is based on an integrated approach combining traditional environmental model with resource-based model of strategy. The components of the model are consisted of five steps: (1)formulating objectives, strategic assessment by external environmental analysis, internal capability analysis, TOWS analysis and marketing audit, (3)strategy choice considering context and criteria of choice, (4)program implementation through operational planning, resource allocation, and conversion, and (5)control by monitoring and evaluating hospital outputs. This article deals with many aspects of issues inherent in every step on this strategic management process.