The objectives of this study were to measure the characteristics of environmentally conscious behavior in the private household focused on energy consumption, money expenditure and time usage, and to determine the socioeconomic variables, environmental consciousness and environmental education which are associated with the environmentally conscious behavior of private households. The data for this study were collected in a personal interview and the final sample consisted of 178 respondents and the statistics employed to analyze the data are discriminant analysis $chi$2-test. As a result of the discriminant analysis, it was shown that environmentally conscious private households consumed less energy, had lower transportation costs, but spent more time in purchasing behavior in the market compared with those who did not exhibit environmentally conscious behavior. Environmentally conscious behavior of private households differed significantly according to the education of housewives, and also to the level of environmental consciousness and environmental education of the respondents.