This paper addresses the systematic procedure using sequential approach for the analysis of the coupled thermo-mechanical behavior of a steady rolling tire. Not only the knowledge of mechanical stresses but also of the temperature loading in a rolling tire are very important because material damage and material properties are significantly affected by the temperature. In general, the thermo-mechanical behavior of a pneumatic tire is highly complex transient phenomenon that requires the solution of a dynamic nonlinear coupled themoviscoelasticity problem with heat source resulting from internal dissipation and friction. In this paper, a sequential approach, with effective calculation schemes, to modeling this system is presented in order to predict the temperature distribution with reasonable sccuracies in a steady state rolling tire. This approach has the three major analysis modules-deformation, dissipation, and thermal modules. In the dissipation module, an analytic method for the calculation of the heat source in a rolling tire is established using viscoelastic theory. For the verification of the calculated temperature profiles and rolling resistance at different velocities, they were compared with the measured ones.