The 77 K emission and excitation, and room-temperature visible spectra of cis[Cr(cyclam)Br$_2$]Br (cyclam=1,4,8,11-tetraazacyclotetradecane) are reported. The mid- and far-infrared spectra at room-temperature are also measured. The vibrational intervals of the electronic ground state are extracted from the far-infrared and emission spectra. The ten electronic bands due to spin-allowed and spin-forbidden transitions are assigned. It is found that nitrogen atoms of the cyclam ligand have strong $sigma$-donor characters, but bromide ligand has weak $sigma$- and $pi$-donor properties toward chromium(III) ion. The zerophonon line in the excitation spectrum splits into two components by 172 cm$^{2-}$, and the large $^2E_g$ splitting can be reproduced by the ligand field theory.