For quality improvement, it is important to reduce variations of the quality characteristic. That can be achieved by the a, pp.ication of parameter design methodology to make the performance of the quality characteristic robust over the variety of noise conditions. Taguchi has used the signal-to-noise ratios for that purpose. For the static target characteristic and the dynamic characteristic problem, we propose a reasonable generalized SN ratio and p-value plot for identifying dispersion factors. The orginal idea of the p-value plot in from the gamma-plot in Lunani, Nair & Wasserman(1995). The graphic advantage of the p-value polt for identifying dispersion factors is illustrated through constructed examples.