We have proposed a composite feature measure which combines the color and shape features of an image for image retrieval. We improved the performance of retrieval based on the efficient color quantization using the Lloyd-Max quanizer and on the Histogram matrix matching method which considers the spatial correlation of quantized color group. We also supplemented the color information using shape information with the Improved Moment Invarlants. We have tested our technique on Image database consisting of 200 actual trademark images. Our experimental results showed that our approach improved the performance compared to the previous method under the various situations such as rotation images, translation images, noise added images, gamma corrected images and so on. The efficiency of retrieval is found to be very high and experimental results are