Reflectors for reflective LCDs are required to be able to control the direction of the image and viewing angle range for optimal display. To achieve these required characteristics, we performed elementary experiments on conventional reflectors, and theoretical analyzed the reflective property of rough surfaces by using scattering theory. We also proposed a reflector structure by which we can control the direction of the image and viewing angle characteristics simultaneously. If we fabricate and apply this reflector to the reflective LCDs, we can realize high performance display