The University Press, as a publishing division of the university, is a high quality and low cost scholarly communication system. In contrast to European and American university presses, Korean university presses publish very small amount of books. So the author took a case study of the Pusan National University Press(PNUP). She interviewed with faculty who had published or were going to publish. And then she analyzed why or why not the faculty at the Pusan National University selected PNUP as a publisher. On the basis Of the results, she identified problems of the PNUP and she made an activating program that can be a n.0, pplied to most of Korean university presses. This program involved setting up the mission of the press; a n.0, ppointing a professional to the staff and establishing a fund; encouraging high quality scholarly publishing, refined bookmaking and positive marketing; and increasing the expense of the library and improving community su n.0, pport of the university press.