This paper presents an automated methodology for campus network design and performance analysis using the rule-based SES and DEVS modeling & simulation techniques. Proposed methodology for structural design and performance analysis can be utilized not only in the early stage of network design for selecting configurable candidate from all possible design alternatives, but also in simulation verification for generating performance data. Our approach supercedes conventional methodologies in that, first, it can support the configuration automation by utilizing the knowledge of design expert ; second, it can provide the simulation-based performance evaluation ; third, it is established on the basis of the well-formalized framework so that it can support a hierarchical and modular system design. Several simulation tests performed on a campus network example will illustrate our technique.