- 한국 노인여성들의 의복구매행동과 의복불만
- ㆍ 저자명
- 강윤자,김인숙
- ㆍ 간행물명
- 服飾文化硏究
- ㆍ 권/호정보
- 1998년|6권 4호|pp.162-174 (13 pages)
- ㆍ 발행정보
- 복식문화학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.