High-speed machining is one of the most effective technologies to improve productivity. Because of the high speed and high feedrate, high-speed machining can give great advantages for the machining of dies and molds. In this paper, high-speed machining for HP-4 die material was carried out with a coated tungsten carbide ball endmill. In the high-speed machining, the cutting force and surface roughness of workpiece show various characteristics in different cutting conditions. Especially, the surface roughness of the workpiece depends largely on pick feed and feed-per-revolution of the ball endmill. In the condition where pick feed and feed-per-revolution are equal, better surface roughness is measured. By obtaining good surface roughness at high speed, efficiency of machining can be increased.