In the 21st century, called as unlimited competition era, the level of transportation service is a key factor to determine the degree of an international competitiveness. In order to get the better transportation service, a various of transportation infrastructures have to be constructed. An efficient transportation operation techniques are to be adopted as well. In this paper, a core factors of real time traffic information acquisition is suggested based on the national basic maps and GPS techniques. In detail, map matching and travel time estimation techniques are developed and applied to Kangnam area for case study.