Organization change projects such as Business Process Redesign(BPR) have been implemented by many firms for enhancing their organizational performance. However, management is reluctant to initiate these projects due to enterprise-wide impact and steeper project cost than the traditional system development projects. Thus, there emerges a need to accurately assess the value of the redesigned organizational process for the successful implementation of BPR projects. The purpose of this study is to assess the value of process redesign in the point of resource utilization and allocation, and cycle time and cost reduction. The candidate process and the design alternatives are identified from organizational requirements analysis. The variables and their relations are defined to perform task activity analysis, bottleneck analysis, cycle cost analysis, and resource utilization analysis. A Case study of a manufacturing company indicates that the assessments method proposed in this study is a promising approach to identify the business alternative process that lead to the highest organizational performance.