The Web-based simulation was introduced for conducting simulation experiments in the Internet and the Web. Due to the use of the Java language, the Web-based simulation can have such characteristics as reusability, portability, and the capability of execution on the Web. Most of existing Web-based simulation tools have focused mainly on the development of the runtime simulation libraries and mechanisms on the Web. Thus, the model development work in such Web-based simulation tools still requires hand-written coding of model developers. This paper presents a visual model development environment for the Web-based simulation. The proposed environment provides a framework for model development and animation. To show the effectiveness of the proposed environment, we perform simulation experiments for transaction routing algorithms in a distributed transaction processing system.