By appliying an slternate pulsed magnetic field -generated by using a sequential ignition circuit and a magnet exciting circuit- with peak value of about 10 T to the rod type Nd based magnet Nd2Fe12.7Cr1.3B with length of 5 mm and diameter of 3.6 mm, the basic magnetic properties such as saturation magnetization, residual magnetization, coercivity, maximum energy products, magnetic anisotropy and anisotropic field are investigated with obtaining the major and minor J-H loops of the magnet. The increase in coercivity due to eddy currents in ac measurement of coercivity is calculated considering eddy current loss by analyzing a wave of generating magnetic field. The average coercivity calculated for the magnet is about 12.2 kOe, anisotropy magnetic field and anisotropic constant are measured as 60 kOe 2.43 Mj/$m^3$, respectively.