The purpose of this study were to examine assets investment behavior of urban households and find the factors affecting it. The data were obtained from 442 households living in Seoul. The statistical techniques used for this study included descriptive statistecs, logistic regression, multiple regression. The major findings were as follows: First, The ownership of houehold assets were affected by age, education, total income, total income, total asset, the number of income source, income stability, the financial expectations, past financial experiences and the job of houehold head. Second, amount of household assets was affected by husband’s age, education, unearned income, total asset, income stability, the expectiation of future, the past financial experiences and the job of household head. Third, ratios of household assets were affected by age, education, unearned income, family size, the number of income source and the job of household head. The findings of this study can be used by financial counseling and planning practioners and education.