The purpose of this study is to classify frequency of advertisement and types of advertisement by items and to analyze a primary factors were factors were reflected in the costumes by a policy of rule under the Japanese rule. Data was MaIl Shin Bo`s advertisement connected with costumes from 1910 to 1945 years. The results are as follows : 1. The order of the advertisement`s frequency was footwear, cosmetics, soap[, headgear, western style clothes, precious metals and so on. 2. The type of the advertisement was a format that transmits informs in all items. Cosmetics, hairdye and shampoo applied positive appeals. 3. In the military government, the advertisement`s frequency connected with costumes was 37.5% and a shoe store was the first order. A shoes and headgear were high level, because of these were essential imports and were allowded as a proper articles for a western style clothes by a civilized policy. In the political periods of civilization, the advertisement`s frequency connected with costumes was 54%. This result indicates industrial development of this period. Soap was the first order during 1924∼1933 and cosmetics was the first order during 1934∼1940. High level of the advertisement`s frequency in these imports were reflected by a cultural policy as a link of an appeasement measure In the political periods of a racial liquidation, the advertisement`s frequency connected with costumes was 8.5% and the advertisement`s order by items was cosmetics, a shoe store. The reason was that reflected the phases of the times that was serious by a shortage of goods and an reinforcement of wartime`s attitudes throughout war.