The purposes of this study are to identify the factors affecting asset and debt choice behavior of rural households as well as to examine the differences in asset and debt choice behavior between rural and urban households. The data are taken from Korean Household Panel Study conducted in 1996 by Daewoo Economic Research Institute. Among 2,833, a final sample of 2,625 -537 rural and 2,088 urban sample- is used in this study. The results show that, the asset and debt choice behavior of rural households is totally different from that of urban households. The ratio of rural households holding all types of financial assets and sales credit is less than that of urban households while the ratio of holding real asset and loan is greater in rural than urban households. The most influential variable on the ownership of asset and debt is the age of household head. And there exist interrelationships between ownership of different assets and debts.