In this paper the failure behavior of the reinforced earth retaining wall structures according to the deformed types of the face was studied by model test using carbon rods. In model test the behavior of the face for the model of the reinforced earth wall was divided into three cases : the displacement of the top part(case 1), the lateral displacement(case 2) and the displacement of the lower part (case 3). The photographic method was applied to examine the failure line of the deformed wall with the naked eye. The failure line shows a parabolic shape for case 1, a large circular arc for case 2 and a logarithmic spiral for case 3 in the experimental results. The design failure line for the coherent gravity structure hypothesis was most similar to the failure line for the case of the lower part displacement.