The main objective of this study is systemization of the technique of ROC quantification and optimization of baseline design by applying CE principle to the acquisition process of a weapon system. QFD and TOA techniques can be employed to a good working example of the conceptual design of a future main battle tank. In this paper, Product Planning Phase, the first phase of four QFD phases, is deployed in terms of eight steps including customer requirements and final product control characteristics. TOA is carried out considering only combat weight. In order to perform combat weight analysis and performance TOA, Preliminary Configuration Synthesis Methodology is used. Preliminary Configuration Synthesis Methodology employs the method of least squares and described linear equations of weight interrelation equation for each component of tank. As a result of QFD based upon the ROC, it was cleared that armor piercing power, main armament, type of ammunition, cruising range, combat weight, armor protection, power loading, threat detection and cost are primary factors influencing design and that combat weight is the most dominant one. The results of TOA based on the combat weight constraint show that 5100 lb reduction was required to satisfy the ROC. The baseline design of a future main battle tank is illustrated with assumption that all phases of QFD are employed to development and production process of subsystems, components, and parts of main battle tank. TOA is applied in iterative process between initial baseline design and ROC. The detailed design of each component is illustrated for a future main battle tank.