With a remarkable expansion of communication industry, a pager or a cellular phone becomes a necessary communication device in modern society. However, a paging signal by a buzzer is often acted as an unpleasant noise in some places, thus necessitating a paging signal by a vibration motor. In this paper, a simpler type of a vibration motor, a coreless permanent magnet(PM) DC motor, is considered to substitute for the conventional vibration motors. Using an analytical method, electromagnetic field and operating torque were calculated for the given inner and outer PM type motors, and the results were confirmed by FEM analysis. As design parameters, number of PM poles, PM radial thickness, coil arc angle and number of winding stacks were chosen for sensitivity analysis. It shows that coil arc angle is the most important design parameter to increase the motor performance, without giving an adverse effect on motor weight, size and manufacturing cost. Based on the analysis of the outer PM type motor, an outer square PM type motor is proposed as the final design. Compared to the outer PM type, outer square type provides more flexibility to attach to the small size cellular phones. With the optimum design of square outer PM DC motor, it can successfully substitute the conventional types with less expensive manufacturing cost. better performance and smaller necessary space.