In this study, we analyzed the innovation pattern of product and process between Korean, Japanese and German chemical firms. To do this study, a mail survey was chosen as the data collection method. For the empirical study, 36 Korean, 35 Japanese and 50 German chemical firms were analyzed. The major results are indicated as follows: (1) The Korean and Japanese firms have focused more on the process innovation, while the German firm have focused more on the product innovation. (2) The Korean and Japanese firms have oriented more to cost saving, while the German firms have oriented more market share. Based on these findings, the Korean firms have no purse simultaneously product and process innovation for strengthening of international. competitiveness, but the direction of the innovation patterns depends on the situations of the nation, industry and company.