Plastic mold designers and frequently faced with optimizing multi-quality issues in injection molded parts. These issues are usually in conflict with each other and thus tradeoff needs to be made to reach a final compromised solution. in this study an automated injection molding design methodology has been developed to optimize multi-quality characteristics of injection molded parts. The features of the proposed methodology are as follows : first utility theory is applied to transform the original multi-objective problem into single-objective problem. Second is an implementation of a direct search-based injection molding optimization procedure with automated consideration of robustness against process variation. The modified complex method is used as a general optimization tool in this study. The developed methodology was applied to an actual mold design and the results showed that the methodology was useful through the CAE simulation using a commercial injection molding software package. Applied to production this study will be of immense value to companies in reducing the product development time and enhancing the product quality.