In this study, it is numerically revealed that the secondary flow due to the Coriolls force in a straight duct rotating about an axis perpendicular to that of the duct is analogous to that caused by the centrifugal force in a stationary curved duct. Dimensionless parameters $K_{LR}=Re/sqrt{Ro}$ and Rossby number in a rotating straight duct were used as a set corresponding to Dean number and curvature ratio in a stationary curved duct. When the value of Rossby number and curvature ratio is large, it is shown that the flow field satisfies the `asymptotic invariance property`, that is, there are strong quantitative similarities between the two flows such as friction factors, flow patterns, and maximum axial velocity magnitudes for the same values of $K_{LR}$ and Dean number.