The tourist industry is expecially one of the successful areas for the application of electronic commerce because it is an information-intensive and consumer-oriented industry where information and services play a large part in transaction processes. A electronic tourism market which integrates tourist information systems, reservation systems, and real-time broadcasting systems based on the Internet Web was developed by a collaborative team of Dongguk University and Daou Tech. Inc. with sponsorship of Kyongbuk province and Minister of Information Communications of Korea. Based on the development case of the system, this paper proposes development and operations strategies of electronic market in the tourist industry. The paper reviews the development strategies in the perspective of potential travelers, technology, cooperation among players, and development methodology. The paper also discusses strategies which are able to be employed as the guideline in order to operate the system.