Fluorene and carbazole-containing distyrylarylene model and polymeric fluorophores were prepared by reacting 2,7-dibromo-9-butylfluorene and 3,6-dibromo-9-butylcarbazole with styrene and divinylbenzene using the Heck reaction for the chemiluminesc ence. The UV-vis absorbance, photoluminescence (PL) as well as the chemiluminescence (CL) characteristics of the model and polymeric fluorophores were measured. Sodium salicylate-catalyzed reaction of bis(2,4,6-trichlorophenyl)oxalate (TCPO) with hydrogen peroxide produced a strong chemiluminescent blue light emission with 439-489 nm in the presence of the fluorophore. The wave-length of CL light was similar to that of photoluminescence. The chemiluminescent intensity was decayed according to the exponential equation.The glow of CL maintained more than 12 hr and was visible with naked eye.