In many cases, ferrite magnets of ferrite bonded magnets used in inner-rotor type small brushless DC(BLDC) motors do not have rotor core. The magnetization directions of permanent magnets do not have only parallel or radial direction. In this case, the characteristics of magnets are different from cored type ones which have uniform magnetization direction. In this paper, the magnetization directions and intensities of a ferrite magnet and a ferrite bonded magnet are analyzed by finite element analysis for magnetization procedure. The characteristics of inner-rotor type BLDC motor are analyzed by using the analyzed results. The validity of the method is verified by comparing the analyzed results with measured ones.