- 이동통신서비스의 소비자불평행동에 관한 연구 - 부산지역 대학생을 중심으로 -
- ㆍ 저자명
- 김영숙,심미영,Kim. Young-Sook,Sim. Mi-Young
- ㆍ 간행물명
- 한국생활과학회지
- ㆍ 권/호정보
- 2000년|9권 3호|pp.317-333 (17 pages)
- ㆍ 발행정보
- 한국생활과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study is to focus on the users of mobile communication services in Pusan metropolitan city. First this study measured the levels of consumer dissatisfaction and consumer complaining behavior. Second, this study analyzed a causal-effect on variables affecting consumer complaining behavior. The findings of this study are as follows ; 1) In area of contract and cost, variables directly and indirectly affecting consumer complaining behavior were sex, age, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 2) In area of use, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 3) In area of services, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, consumer function, complaining behavior experience, attribution, and consumer dissatisfaction.