- 소비자의 성격유형별 의복평가의 차이
- ㆍ 저자명
- 오현정
- ㆍ 간행물명
- 한국의류학회지
- ㆍ 권/호정보
- 2001년|25권 2호|pp.249-258 (10 pages)
- ㆍ 발행정보
- 한국의류학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to determine if personality types affect apparel evaluation. Personality types was applied using Myers-Briggs Type Indicator(MBTI). The data were collected from 101 female using questionnaire to evaluate on apparel, and were analysed with factor analysis, Mann-Whitney test. Results revealed several significant differences with apparel evaluation to personality type. Extroversion and introversion had significant difference in fashion concern. Extroversion types were significantly evaluated fashion concern more than introversion types. Sensing and intuition had significant difference in conformity. Sensing types were significantly evaluated conformity more than intuition types. Thinking and feeling had significant difference in symbolism. Thinking types were significantly evaluated symbolism more than feeling types. Judging and perceiving had significant difference in conformity. Judging types were significantly evaluated conformity more than perceiving types.