The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.