With the development of the Internet, electronic commerce, electronic markets, and digital economy, new business paradigm and new ways of business have been emerging and developing. The development of right and robust business models for electronic markets is a key for Internet business success. This parer reviews previous studies and successful cases for business models based on the Internet. This paper presents strategic factors such as the business value and the source of revenue, products and services, business processes and technologies, and the characteristics of electronic markets and relationship with customers and partners as a framework for developing sustainable and robust business models. This paper presents seven propositions for developing successful Internet business models as guidelines for practitioners and theorists.