The purpose of this study was to examine the influence of anxiety and demographic variables on clothing benefits sought of college students. The subjects were 600 college students in Seoul, Korea (male 218, female 382). Five factors of clothing benefit sought derived by factor analysis : F.1 status symbol : F.2 fashion : F.3 economic : F.4 management : F.5 comfort . The poverty and the opposite sex anxiety had positive relations with status symbol and fashion in both male and female. In case of the female, the poverty and the opposite sex anxiety had negative relations with comfort. The female gave more importance to status symbol and fashion than the male did, but the male gave more importance to comfort of clothing than the female did. Status symbol of clothing was influenced by clothing expenditure and the poverty anxiety in the male(<TEX$R^2$= >.349), and influenced by clothing expenditure, the poverty anxiety, and ail academic fear in the female(<TEX$</TEX>R^2$</TEX>=.238). Fashion was influenced by clothing expenditure and the poverty anxiety in total subject(<TEX$R^2$</TEX>= 248/.139). In general, the college student with higher poverty anxiety gave more importance to fashion and status symbol of clothing in both male and female.