The objectives of this study were to examine the propensity of job related variables, self-esteem, overall job satisfaction, satisfaction about six categories in the job(task, boss, payment, co-workers, promotion, job environment) of life insurance planners, to investigate the effects of self-esteem, demographic variables, job characteristics variables on the overall job satisfaction and the satisfaction of six categories in the job. The survey of this study was conducted by means of self-administered questionnaire with 275 life insurance planners located in Taegu. Major findings were as follows:(1) The propensity of self-esteem and overall job satisfaction of life insurance planners averages 3.75 and 3.35 points(5 Likert scale). The propensity of satisfaction about task, boss, payment, co-workers, promotion, job environment of life insurance planners averages 4.22, 2.67, 1.68, 2.09, 1.71, 2.65 points separately(5 Likert scale). (2) According to the results for examining the relative influences of variables affecting overall satisfaction of life insurance planners, the relative importance of related variables are in the order of , self-esteem in the job, social dignity of the job, the prospect about the dignity of life insurance planner, the motive of having job. Explanatory power of these variables totaled 43.5%.