The purpose of this study was to evaluate counseling services in consumer counseling sites. We analyzed the contents and services of consumer counseling from the following internet sites; http : //www . gcn. or. kr , http : //www. jubuclub. or. kr, http : //www. cacpk. erg, http : //www . tor. co. kr/~ consumer, http : //civ. miriman. co. kr, http ://my. netian .com/~rokmc9. The major findings were summarized as follows: (1) All sites provided both a lot of information on consumer affairs and services for consumer counseling. (2) Two out of six private consumer counseling sites were technically inappropriated. They are wow.gen.or.kr and cia.miriman.co.kr (3) Consumer counseling services with specialized information and laws on consumer affairs were more likely provided from sites of consumer organizations than personal sites. (4) Personal sites made more consumer friendly communication than organization sites.