This paper examines some reasons of TQM failures and offers a model for evaluating the relationships between different TQM tools and techniques and the organizational culture and competitive strategy. The proposed model is based on the concept of quality function deployment and utilizes a modified house of quality. The compatibility of TQM tools and techniques with the organizational culture can be rated by this model. The model is validated by the case of H medium-sized manufacturing company Finally the implications of the case and the summary of this paper are presented.