The standards of valuation for technology and business are announced on December of 2000, by a Committee for the Standards of Valuation for Technology and Business led by the author. This is a first effort to set up a social standards of valuation in Korea. Hence, this paper will chase the background philosophy and structure of the standards, and its relationship with international and american standards. The standards of valuation is a product of social agreement, not a bundle of knowledge of professional experts.