- 보건의료산업에서의 전자상거래 가치 및 활성화 전략
- ㆍ 저자명
- 이견직
- ㆍ 간행물명
- 보건행정학회지
- ㆍ 권/호정보
- 2001년|11권 3호|pp.102-120 (19 pages)
- ㆍ 발행정보
- 한국보건행정학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper examines the current situation and major impacts of e-business on healthcare industry: hospital, pharmaceutical, medical device and health-related internet sectors. Of the 137 samples collected with mail survey, the utilization rate of B2C e-commerce is 31.4% and B2B is 13.1%. And 74.5% of respondents remains the first development stage which represents the simple advertisement such as the one-way information offering. The key obstacle of expansion of health care e-commerce turns out to be the illogical and outdated medical-related law and institution. Finally, policy recommendations are proposed based on the evaluation of the current policy implemented by government.