Currently, there are little evaluated model for each industry and systematic analysis for each item about current business web sites. And the approach way to improve it all depends on individual. This research is about two different points of view on I-Evaluation development as an approach method to provide analysis, evaluation, and guideline on business web sites. The one is about developing a working step and a site evaluation model that are necessary to improve the quality of site. The other is about a framework development to apply a feedback on site most rapidly and site optimization. The former is from the methodological point of view for I-Evaluation, and the latter is from the point of view for I-Evaluation Framework. In terms of methodology, developing site evaluation model and defining a working step belong to it. Site evaluation model means customizing each customers web site, using each evaluated scoring model which can be a standard for each industry to analyze a similar business web site. Defining a working step means defining input and output parameters for composed elements, working processes, and results analysis on an evaluated model. And also it includes building a working environments to automatic steps mentioned the above by clarifying them.